The Medici Effect

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The Medici Effect author Frans Johansson, describes the term as innovation that takes place when discipline and ideas intersect in different sectors. Johansson’s book name comes from the wealthy banker’s family De Medici, by influence in Italy around the 15th century.  The Medici family have encouraged the painters, sculptures, architects, poets to come up with inspiring ideas, since the family have unleashed creativity.

The Medici effect can be evoked by bringing employees from different business units and various specialisations together within one organisation. For example, employees from the Marketing, Financial Affairs and ICT departments can come together in a workshop, and provide an equal input for a problem (ToolsHero, 2018).

The key point that Johansson discusses is how putting together ideas from different areas — ideas that were always seen as completely apart — can easily generate an explosion of new ideas. And since the best way to have great ideas is to have lots of ideas, the best chances for innovation are at those intersections (Litemind, 2018).

The Medici Effect explores in depth about associative barriers and it’s a path we all take just differently, Johansson writes how we all should break down our associate barriers:

        Exposed themselves to a range of cultures

        Learning differently

        Reversed their assumptions

        Took on multiple perspectives

What’s interesting is that Johansson sets examples of how associate barriers are, and one of the examples is that not many people take different perspectives when comes to creativity.

How and why diversity drives innovation, influence numerous industries and fields worldwide, such as marketing, innovation, economic development, human resource, investing, design, architecture and education.  (Johansson, 2006). 




ToolsHero. (2018). Medici Effect, a great creativity tool | ToolsHero. [online] Available at: [Accessed 1 Oct. 2018].

Johansson, F. (2006). The Medici effect. Boston, Mass.: Harvard Business School Press.

Litemind. (2018). The Medici Effect – Litemind. [online] Available at: [Accessed 1 Oct. 2018].


SlideShare (2011) The Medici Effect.  Available at: [Accessed 1 Oct. 2018]


Exhibition Review: Sir John Soane’s Museum

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Looking at the past, what now seems like utopia.


During Soane’s lifetime he constantly tinkered with the arrangement of his objects and the surrounding physical spaces, resulting in series of architectural experiments and innovative systems for displays. It is often the purposeful juxtaposition of objects, and the dialogue that emerges between them – rather than the attributes of individual object in isolation – that provides the most compelling aspects of Soane’s collection. Each of the rooms can be considered as works of art in their own right. It is therefore no surprise to learn that Soane left strict instructions that these arrangements of objects and space should be preserved exactly as he left them. Therefore the museum represents a unique survival – a relatively intact house and collection formed by on of the greatest architect of the Regency era.


What stood out to me was the watercolour painting ‘Vision of early fancy…. and dreams in the evening of life’ which was done by J M Gandy.  A view of the exterior interior of the National Debt Redemption and Life Annuities Office in the Old Jewry, erected 1818.

The painting room was build in 1824, when Soane was 71, and thus illustrates the last phase of his style.

Looking at the past, what now seems like utopia. Is what this exhibition is all about to me, its not looking at the past anymore it looking at utopia, looking for something extraordinary from what our past was about. Ancient is narrated throughout the exhibition what looks like – an untouched gold, perhaps it’s reminded of the value and the years the pieces of painting or sculptures have been displayed.  Yet, the exhibition is somehow overcrowded and some areas empty but works astonishingly with the curation Sir John Soane left it in. It’s like walking through era of time. 

Critical Design Fiction

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Imagined Worlds

Critical Design



Design as critique has existed before under several guises. Italian Radical Design of the 1970s was highly critical of prevailing social values and design ideologies, critical design builds on this attitude and extends it into today’s world.
During the 1990s there was a general move towards conceptual design which made it easier for non-commercial forms of design like critical design to exist, this happened mainly in the furniture world, product design is still conservative and closely linked to the mass market.
The term Critical Design was first used in Anthony Dunne’s book Hertzian Tales (1999) and later in Design Noir (2001). Since then many other people have developed their own variations. (2018).

The approach to critical design can be yet difficult to understand as its not yet out there as another design could be, nevertheless critical design fiction was termed by Anthony Dunne and Fiona Raby describing the term

‘an approach to design that avoided producing maskable commodities, and instead focused on posing questions, sparking debate, provoking action and challenging the way we think.’

this kind approach broadens the vision in design from traditional practise, as critical design has gained exposure, the discipline has been itself criticized, for some fore dramatizing dystopian scenarios. Where it may be reflective of real-life connections in some places in the world.

What critical design causes will challenge it’s audience’s preconception and expectations, this kind of design uses fiction that challenge the role of objects that is used in everyday life. It also uses artefacts (designed) on consumer culture. This kind of artefact and process of design causes reflection on existing practises, move and value in a culture.




 Dunne & Raby. [online] Available at: [Accessed 21 Nov. 2018].




New Territories?

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Imagined Worlds

Outer Space, Underwater and Other Dimension


(Telegraph) Holidays on the Moon and Mars

During this session I have explore the way imagined world focuses on specific territories in relation to climate change, contemporary issues of war, and colonialism: outer space, underwater, and other dimensions. 

Possibilities of story-telling in the era of global climate change, referred to “climate fiction” or “cli-fi”, in which makes us question what will nonhuman and human communities after sea-level rises? We can also question what new species might evolve in response to environmental disaster? What kind of emotions will affect us – a lost world?

I have focused on the specific cinematic, art and design works, and also looked at alternative temporalities, infrastructure, and different ways of organizing society. To say the least, the climate fiction is a way for us to discover the way new territories are designed, how the artist of such imagine the territories and what do we think of it. 

How do we see the future in climate fiction? We don’t know yet, although some artist / designer such as Sherman Labby, Bryan Versteeg are already visualising ‘new territories’, throughout their work it shows the way new territories can be seen in the future. 

Outside space seems very futuristic but the colonialization with SpaceX – sending potential humans to mars for £200, 000 seems like a good bargain, but risking your life is not one of them, while Elon Musk himself does not want to go to space at the first time as he quotes ‘the risk of death is very high’. This shows we are one step forward but 3 steps back, there a lot of things to do before it happens and will it actually happen? 

Other than that, climate fiction can also be visualised in movies such as blade runner, even other films are a way to see a transportation to another world. It all started when I watched a documentary on The Lost City of Atlantis that got me thinking about new and old territories. What are the possibilities? of the change actually happening, what are the risk as well. So far most of us have a long way to live but our future generation will have the most impact on climate fiction and the things we do now will affect it. We are already thinking about the possibilities of changing the planet slowly, such as having homes on the water. and thinking of building communities in the outer world. 



Ruins and Decay: Why we are fascinated?

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Imagined Worlds

To say the least, we have attachments whether it’s a place, person, or an object. And it has different values to us. But, a place can have sentimental value, such a visiting a place and miss it, has it given you the value you want to return? or to keep the photograph safe for future to look back? 5272004-3x2-340x227

We are fascinated by such imagery of ruin and decay, when there is modernism around us and history. It’s something that everyone has seen, through film and or video game or even a place visited. We are fascinated because the beauty in the ruins we see is memory.  Nostalgia plays a lot in this interest we have and the lust that we want to go back to or want to return to, such as familiarising with a video game that includes ruin.

Ruins can be seen as ancient, fragile or even as architectural phenomenal and history. This has attracted artist since the 18th century. Where Piranesi drew complex, fantastical images of an imagined Rome.  Thus, the reason for why we thing of ruins as an art work in such. What is it that makes us think, how these works combine terror with beauty to create evocative fantasies. Perhaps, paradox have been talked among the ruins and decay elaborating our fascination from what real and what’s not.

Ruins relate to the past, present and future in different ways – can be reliable or unreliable toward the future, its a chance that they will survive and that it would  not survive and collapse due of age and ownership. However, most ruins and decays are owned privately or by government and with this the ruins would be taken care of, although if they become touristic attraction the building can become weaker. By this, ruin play with complex conceptions of time. John Soane Museum in London is a great museum that displays painting and some sculptures of the ruin past.

Yet, ruin represented in different periods have different values and some and more important then other. The future of ruins within artist can be seen in ‘retro-futurism’ in which is a trend in the creative arts showing the influence of depictions of the future produced in an earlier era. 

There are yet a lot of ruins that can be explored through out the globe, yet its probably unreachable.



Cyborg Cultures: Man and Machine

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Imagined Worlds



BBC. Future – Cyborgs (2014)


Will man and machine merge?

When i  learned about cyborg, i was instantly astonished and knew what was it about but nerveless that it had a term. Well, in this day and age we can expect anything – and like cyborg, we can expect the weirdest things, like an microchip implant. Yes… you read that right people are getting implant to control light, and now been implanted into animals to control them.

According to Kevin Warwick, who was the first person to proceed the experimentation of implanted microchip, more surprisingly it was a success – Kevin was able to move a wheelchair with his arm movement. The professor who pioneered the cyborg movement in the academic sphere, described ‘cyborgs’ as being only those entities founded by a “human, machine brain/ nervous system coupling” – essentially “a human whose nervous system is linked to a computer”. (Klotz, F. 2016)

Whiles technology is increasing and we can make robots human but we make them part of us. When technology used to be an aid to do things better, now its slowly consuming us, emotionally and physically. Lets take Hearing aid for example, now we can the privilege to hear (for those who are deaf) – have the benefit to hear again. With a simple surgery and a hearing aid that will be connect to the side of the  head, the hearing aid will connect like a magnet, a few therapy classes and the person hears.  If this is achievable then can blindness be cured? In fact some technology is already progressing and have blind people participating in this experiment. Bionic Eye Brain implant is a real thing and has been tested amongst the blind people,  this happens by a device inserted into their head that connects to their brain, that is transmitted onto a monitor, includes glasses in which tricking the brain of what they see. First it may be just dots, or outlines, and by doing this, it is tricking the brain – by time it gets better. 

I do wonder what is the next step for cyborg cultures.


Article Recommendations:



Klotz, F. (2016) ‘Are Cyborg real?’ The New Republic. Available at: (Accessed on: 30 January 2018)


Available at: (Accessed on: 30 January 2018)

Vision of a Better World (not perfect)

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Imagined Worlds




The A/D/O journal, Playlist.


Searching science fiction, will already give you a lot of ideas about the specific subject. Which you can already see elements of Utopia and Dystopia. Utopia goes back to as late as 1516 and was introduced by Sir Thomas More. He writes about the Eutopia: good place and Outopia: no place.

Utopia does not exist because it has too many meaning and too many ideas of the perfect world. A lot of Utopia can be seen in films in fantasy and/or in other genre, films such as the fifth  element, up and down, and much more, i my self have seen many utopianism and dystopia through films.

On the other hand, video games, such as final fantasy, Call of duty and other games, are seen as utopia and are creating utopia and dystopia. So from this i can tell that a lot of utopia and dystopia are being shown and not experienced. Although it can be experienced in a way, and can be imagined/ dream such as hell and heaven. It can also be compared from before to after in a way, through building or a town. But mostly utopia and dystopia are the things that are imagined and dreamed about.

To understand what its all about there are books written specifically on the topic and there are many books that can be read that are not specifically for the topic but interacts well. This then plays with the emotion and social dreaming, because we imagine the future of a better world, which is unrealistic because we can predict the future but it never turns out the way its predicted there’s always a catch.

I came across a term that look into utopia and dystopia, the term was created in the 80s, it was created by the creative people in the 80s focusing on the future, ‘Retro-Futurism’.  I particularly like this term because it a very thought about, and we can think of utopia through it and has the best examples of utopia when looking at the future.



a/d/o. ‘The a/d/o journal’ Playlist. Available at: (Accessed on: 10 October 2017)



The Rise of Migration and Ex-pats.

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Global Identities

Passport Index (2017)

The Passport Index was an interesting find, because i haven’t come across it or hear or being spoken about it. I want to share this website as it interact with the topic of this blog. Also have a look at the passport ranking.

There is so much to share about migration and ex-pats, but you may already be familiar with it, from your own experience, educated and/ or the news. But, what i will share, is some interesting findings and my own personal experience on migration and ex-pat.

A millennial person can understand the situation of migration and ex-pat more clearly than, for example a retired person, this issue can be seen through the vote for Brexit. Through recent year it has been an issue and a culture diverse from British identity and the ‘other’, these issues can be seen as ‘migrants’ and ‘ex-pat’ – are taking most of the jobs.

There has been a gender gap and difference with migration through my research, this has shown that: Women now constitute at least half of the world’s migrants, and within
Europe they form a majority of its migrant population, (Bloch et al., 2014).

London, out of all of the British cities, is associated with ex-pat. Students who travel across countries to stay and study  are an example of an ex-pat. Adding value of culture and identity to an existing communities. However, many would disagree with this because students ‘away’ can be associated with a long term tourist. Generally this topic is vast and debatable, everyone has their own term of ex-pat and migration.

I would recommend visiting the Migration Museum @ the workshop in London if you are interested in this topic. Or read my previous blog on Exhibition Review.


Bloch, A. et al. (2014). Women Migrants Today: New Directions, No Papers, Old Barriers’. Journal of Labor and Society 17 (3). P.339 (Accessed on: 7 November 2017)


Passport Index, Home page. (2017) Available at: (Accessed on: 7 November 2017)

A Brief History of Migration In One Space

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Global Identities

Migration Museum @ The Workshop; Exhibition Review

No Turning Back: Seven Migration Moments that Changed Britain
20 September 2017 – 25 February 2018


Researching can be time consuming , and can leave you confused with all of the different point of views. This is why this exhibition is a must if your interested in the topic of ‘migration’ and would like to just have a look at how migration has moved across through time and view stories of refugees who arrived in Europe. The exhibition explores seven migration moments that changed Britain.

At the time i went to visit the exhibition i was confused and left. That was my fist expression of the museum, but i had to see the exhibition for my self and review it.  I didn’t want to miss it, so i went back and asked for guidance, to know that the exhibition was upstairs.

The first part of the exhibition was something interesting and a good beginning. While entering the corridor I noticed templates of identity card , in which had mirrors replacing the image, this had my interest. I can already see the  idea behind this project, it was a great idea to curate something like the passports at the beginning and also when you leave it is engaging.

Something that i noticed after reading about The Bayley Family text is ‘colonialization’ and a little form of ‘globalisation’. I liked this particular section as it had detail information about the specific year and family, and how Britain was associated with it. In the other room you can explore how music takes part in migration and Britain. Few zines that are interestingly designed, which compliment rock music (1970). One of my favourite part of the exhibition was a collection of newspapers displayed by years, that show the front page, with a title about migration,  a mixed emotion timeline. Something else that caught my interest was the boats placed out neatly on a surfaced floor. It was a workshop done by the Migration Project that represents a story by an individual person or family.

I wasn’t really pleased with the layout of the exhibition, perhaps the right room to the entrance was quite empty compare to the other room, it felt like the displayed artwork on the wall didn’t compliment the sculpture of boxes and photographs. Although for some can be completely opposite and really like it.

As I have already pointed out that the exhibition direction was limited and without any directions i would have missed out.  However, i would strongly recommend visiting The Migration Museum, no mater what age. It will give glimpse of every year that migration has carried out. You will see many thing you haven’t seen, migration is a wide topic therefore you can view the drift from the first encounter of migration till now. Don’t forget to read the visitors experience of migration, you can also write on of your won, one of the beneficial things, is that it is placed in years, this allows to get a glimpse of real life situation.

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Contrast between Diaspora and Creolization.

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Global Identities

Without some research and reading journals I wouldn’t know how to demonstrate my understand on the differences between diaspora and creolization. It took me a while to understand it but I do now and I will demonstrate its differences.

‘Networking’ is the most mentioned keyword that I came across through researching. And I believe  this is because diaspora and creolization lack in networking. I have recently watched a TedxVilnius by Kingsley Aikins who suggested and worries why we lack in networking.

‘Between 1850-1914 more than 50 million Europeans crossed the Atlantic in search of a better life. They were driven from their homelands by poverty, hunger, or in many cases because of religious or cultural persecution.’ Edward, H. (BBC, exodus., no date). This is an example of diaspora and Edward explained well in his article about this topic, 

While creolization has a similar concept to diasporas and they link quite well, they still have a vast of differences in culture.

Creolization can be seen in language, fashion, music, art, food, etc. Some examples include; pizza was originated from Italy and Italians migrated for a better life like other countries do as well, lets say he opened a pizza shop and people fell in love with pizza and people from different countries thought to create different topping and different cultures added those topics from their originated country this just shows and example a topping equals a country and that what makes creolization.

Where diaspora works quite similarly but differently, I see many Eastern European come to look for work and when I went to high school I have seen many new kids join the school because there was a culture of diaspora created. There were still is a community of 3 town called Medway one in those towns was a low income town where rent was cheap so the town was populated by Slovakians they started to arrive with families and created a diaspora.

Migration brings youth to ageing countries, and allows ideas to circulate in millions of mobile minds. Can be found online (The magic of diaspora, 2011).

Overall, these findings of diaspora and creolization, the contrast has shown many examples of everyday life that we can relate to. Migration and tourist play a big part of this diaspora and creolization as we bring new influences to the host country and/or borrow new information and apply it ‘home’.


Edwards, H. ( no date) ‘Exodus’. BBC, Why do they speak Welsh in South America?     Available at: (Accessed on: 17 October 2017

‘The magic of diaspora’. The Economist (2011) Available at: (Accessed on: 17 October 2017)